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2018 Fort Smith Women in Business / #2 Fashion Boutique


Presenting business number 2 in our ongoing endeavor to introduce you to some fantastic businesses you have to visit here in the Fort Smith, AR and Van Buren, AR area.

Meet Carol, owner and operator of Fashion Boutique at 9001 Rogers Ave. in Fort Smith, AR. Carol is a beautiful being inside and out. She loves her business, her community and especially her customers. In her early 20's her dream was to own her own business, and with prayers, faith and hard work God blessed her with

this amazing boutique clothing store. And she loves the way this community supports her place and all the other small business in our area.

When you walk into her store you are hit immediately with gorgeous fashion. From fabulous jewelry, gorgeous dresses, cute shirts and pants to a variety of shoes. It's all here, it's all gorgeous AND affordable. You can feel the good vibes in here as soon as you enter.

Carol says here customers mean everything to her. She takes the most pleasure in talking to her customers. Listening to their stories and why they came in is fascinating to her. She says it shows her there are still some really good people in the world. Her customers inspire her and she prays God will bless each and every one that walks in her door. "I enjoy helping customers any way I can. I love my customers!"

Carol opened her business 11 years ago in September of 2007. Her husband has been her biggest supporter. From being her chauffeur to and from Market to helping her in the store after he works his own 10 hour day. He is always there for her and helping to make sure she can get everything done and "he doesn't complain much".

One of her proudest accomplishments is being able to hire employees. She has a couple that work part time but she loves that she is able to pay for help and free up some of her time for her family and the work that has to be done behind the scenes.

Her store carries a variety brands in clothing, jewelry, shoes and purses. One of her biggest selling brands is the Hobo brand of bags and wallets that she carries.

If you need that perfect outfit for a date, game day or other special occasion this is THE place to go. Simply gorgeous, simply affordable and owned by a simply sweet and beautiful small business owner.

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